As we know it, there are many companies/organizations which specialize in one thing or the other, either in the manufacturing of cars, Smartphones, Televisions, Desktop computers, you name it. And one thing they all have in common is that they all have a unique logo that make it easy for people to identify them anywhere any time.
Tesla an America electric vehicle and clean energy company based in Palo Alto, California, and specializes in manufacturing of electric vehicles is one of the companies with a unique logo. And ever since it was founded on the 1st of July, 2003, many people have always wondered what the beautiful logo meant. A lot fans had theories on what it might be, but without any official word, no one was certain.
Tesla co-founder, Elon Musk finally revealed the meaning, and it confirms that Daniel Fourie’s theory on what the logo meant was correct.
Daniel Fourie posted his theory on Quora back in 2013, and according to him, the logo looked like a cross section view of one pole of an electric motor. Particularly an Out runner DC brushless motor.
Image Beloy Explains it all:
The Tesla logo is easier to visualize when you see the cross-section of an induction motor, the sort that’s used on the Model S:
Electricity in the coils depend on creating torque by using the difference in magnetic field between coils, to move the motor. Essentially, Tesla’s logo shows the moment when electricity is transformed into forward motion, the main goal of the company.
Combined with the name, it’s clear that Tesla’s branding revolves mostly around its unique selling point, but it’s subtle enough so that if you’re unaware of the technical details, you could easily skip over them and see a regular car brand.